Question 1

What is changing with Amazon product titles in 2026?

Accepted Answer

According to Amazon's announcement, from 27 July 2026 main product titles are limited to 75 characters, including spaces. Titles longer than that risk being suppressed or truncated in search results, so sellers need to move their most important keywords to the front and trim everything that is not pulling its weight.

Question 2

How many characters can an Amazon product title be in 2026?

Accepted Answer

From 27 July 2026, Amazon product titles are limited to 75 characters including spaces, down from the longer titles many categories allowed before. A separate Item Highlights section adds another 125 characters including spaces for the detail that no longer fits in the title.

Question 3

Is there a free Amazon title character counter?

Accepted Answer

Yes. As you use this free tool, it shows a live character count for both the title and Item Highlights, counted with spaces exactly the way Amazon counts them, so you always know you are inside the 75 and 125 character limits before you publish.

Question 4

What are Amazon Item Highlights?

Accepted Answer

Item Highlights is a new listing section introduced alongside the title change. It gives sellers up to 125 characters, including spaces, to describe materials, recommended uses, and specific product features. It is designed to capture the important detail that no longer fits inside the shorter 75-character title.

Question 5

Do the character limits include spaces?

Accepted Answer

Yes. Both the 75-character title limit and the 125-character Item Highlights limit count every character including spaces. Our free tool counts characters the same way Amazon does, so the title and highlights it produces are always inside the limits.

Question 6

Is this Amazon title generator really free?

Accepted Answer

Yes. You can paste your current title and generate a compliant title and Item Highlights for free, no account or credit card required. It is built by the team behind Keyword Hunters, our Amazon keyword research toolkit, as a free resource for sellers preparing for the title change.

Question 7

How do I keep my best keywords in a 75-character title?

Accepted Answer

With only 75 characters, every word has to earn its place. If your brand is well known and shoppers actively search for it, lead with the brand. If it is not, do not waste characters on a name nobody searches for, give that space to the product keywords people actually type instead. Either way, use research to confirm which terms drive real traffic. Keyword Hunters surfaces those high-intent keywords, with search volume, from live Amazon data so you know exactly which ones deserve a spot in the shorter title.

Question 8

Will a shorter title hurt my rankings?

Accepted Answer

Not if it is built around the right keywords. Amazon indexes your backend search terms, bullet points, and the new Item Highlights too, so a tight, keyword-led title combined with strong supporting fields can rank just as well. The key is knowing which keywords matter most, which is exactly what keyword research is for.