Keyword Hunters - Bella Home Doubled Their Conversion Rate with Data-Driven Listing Rewrites

Bella Home's scented candle range had beautiful packaging, excellent reviews, and competitive pricing. But their listing copy was written by their creative team using elegant, brand-focused language — not the language Amazon shoppers actually use to search.

Bella Home's scented candle listings looked beautiful but weren't ranking. By using Keyword Hunters' competitor pack analysis to identify the exact language shoppers used, they rewrote every listing and saw conversions double within six weeks.