Keyword Hunters - ClearView Auto Slashed Their ACoS from 52% to 18% with Keyword Restructuring
ClearView Auto sells car phone holders, dash cameras, and interior accessories. Their PPC campaigns were generating sales, but at an ACoS of 52%, they were barely breaking even on ad-driven revenue. Scaling up just meant losing more money faster.
ClearView Auto was spending heavily on broad-match PPC campaigns for their car accessories line. Keyword Hunters' PPC keyword analysis helped them build a tiered campaign structure that cut wasted spend and boosted profitable sales.