Keyword Hunters - Green Earth Organics Expanded to 3 New Amazon Marketplaces Using Localised Keyword Research
Green Earth Organics had a strong presence on Amazon UK selling organic teas, snacks, and food supplements. Expanding to Amazon Germany, France, and Italy seemed like the natural next step, but they quickly realised that simply translating their English keywords was a recipe for failure.
Already successful on Amazon UK, Green Earth Organics wanted to expand into DE, FR, and IT. Keyword Hunters helped them research localised search terms in each market, adapting their keyword strategy rather than simply translating it.