Keyword Hunters - Maple & Moss Took a Stalled Picture Book to a #1 New Release by Searching Like a Parent, Not an Author
Picture books live or die on how gift buyers search, and gift buyers do not search the way authors write. Maple & Moss had published a beautifully illustrated bedtime story about a little fox learning to name big feelings, described on the listing in warm, lyrical language. Parents and grandparents were typing something completely different into Amazon, and for four months the book barely sold beyond the author's own network.
Maple & Moss had a beautifully illustrated bedtime book that barely sold because the listing was written in lyrical author language while parents searched plain phrases like bedtime book for toddlers about feelings. Using Book Keywords Pro, the KDP Keyword Generator and Book Keyword Lookup, they rewrote the subtitle and seven KDP slots and hit a #1 New Release badge in 21 days.