Maple & Moss Took a Stalled Picture Book to a #1 New Release by Searching Like a Parent, Not an Author

Picture books live or die on how gift buyers search, and gift buyers do not search the way authors write. Maple & Moss had published a beautifully illustrated bedtime story about a little fox learning to name big feelings, described on the listing in warm, lyrical language. Parents and grandparents were typing something completely different into Amazon, and for four months the book barely sold beyond the author's own network.

Maple & Moss had a lovely bedtime book that barely sold because it used author language, not parent searches. Book Keywords Pro took it to a #1 New Release.