Northshore Press Tripled Royalties on a 23-Book Backlist by Re-Auditing KDP Keywords Quarter by Quarter
Backlist titles do not stop selling because the writing went stale. They stop selling because the keywords on the listing went stale. Northshore Press had spent three years publishing solid productivity, finance, and parenting books, and watched two thirds of their monthly revenue quietly evaporate as newer competitors swept in and claimed the keywords that had once carried their catalogue.
Northshore Press' backlist was bleeding sales. Without writing a new book, the KDP Keyword Generator refreshed 23 titles and tripled royalties in a quarter.