Studio Spark Crafts Mined Customer Reviews to Discover the Keywords That Actually Convert

Studio Spark Crafts sells art supplies, craft kits, and creative tools. Their listings were beautifully written using proper art terminology. The problem was that nobody searches for those terms. Customers use everyday language, and the gap between brand language and shopper language was costing them visibility.

Studio Spark Crafts used jargon while customers used plain language. Using Keyword Hunters to extract phrases from competitor reviews aligned their listings.