Keyword Hunters - Verdano Used Search Volume Inside the Keyword Generator to Validate a New Product Line Before Sourcing It

Verdano sells raised garden beds, plant supports, and watering tools to home gardeners. They were about to commit a five-figure sourcing order to a brand new self-watering planter based on little more than a hunch. Before signing the order, they decided to let real Amazon search volume tell them whether the demand actually existed and exactly how buyers described what they wanted.

Before committing a five-figure sourcing order to a new self-watering planter, Verdano used the Keyword Generator's search volume data to confirm real demand and map the exact long-tail phrases buyers used. They launched with their keywords already built in, sold 9,400 units in the launch quarter, and took 31% of sales from long-tail terms.