WATCHEM Cut PPC Spend by 45% While Doubling Sales Across Their Electronics Range

WATCHEM sells a range of consumer electronics on Amazon UK, including wireless earbuds, fast chargers, and USB cables. With dozens of new competitors entering the electronics space every week, they were spending heavily on PPC just to maintain visibility. The numbers weren't sustainable.

Selling earbuds and chargers on Amazon UK, WATCHEM wasted ad budget. Keyword Hunters' competitor analysis revealed the search terms driving rival sales.