What are close-match targets on Amazon?
Close-match targets on Amazon are an automatic Sponsored Products targeting group that matches your ad to shopper searches closely related to your product. Amazon chooses the eligible searches using product information and relevance signals, rather than a keyword list you enter manually. When you use automatic targeting, Amazon decides which searches and product contexts may be relevant to your advertised item. Close match is the search-focused group for queries closely related to the product. Loose match covers more broadly related searches, while substitutes and complements focus on product relationships. For a rechargeable LED desk lamp, a closely related search might be rechargeable desk lamp. This is an illustration, not a fixed rule or a guaranteed match: Amazon determines eligibility, and the auction, bid, budget and offer eligibility affect delivery. No. Close match is an automatic targeting group: Amazon selects the searches. Exact match is a manual keyword match type: you choose a keyword, and Amazon matches eligible searches within its exact-match rules, including permitted close variations. A search discovered through close match can become a candidate for a manual exact-match target, but it does not automatically become one. Add it deliberately after checking relevance and sales evidence. Moving a term into manual targeting also does not automatically stop the automatic campaign from reaching it. Review the close-match group's spend and orders alongside the search term report. Keep relevant queries with useful results under observation, consider proven terms for manual targeting, and use appropriate negative keywords for clearly irrelevant searches. Search term reports show reported traffic, not every possible eligible query. Set bids according to your economics and the evidence available. A closely related search can still fail to convert if the product has the wrong size, features or price. Allow for the reporting attribution window before making decisions from recent clicks, and do not raise a bid simply because the group is called close match.
Close-match targets let Amazon match Sponsored Products ads to searches closely related to your product. Learn how to review and manage them.