What is Amazon Search Catalog Performance?
Amazon Search Catalog Performance is a Brand Analytics dashboard that reports how products in your catalog perform across search impressions, clicks, cart adds, and purchases. It provides an ASIN-level view of the search funnel so eligible brands can identify which products lose shoppers at each stage. The dashboard summarises search performance for products associated with an eligible brand. It includes counts and rates for stages such as impressions, clicks, cart adds, and purchases, allowing sellers to compare how effectively each ASIN moves shoppers through search. For a bamboo desk organiser, high search impressions with a low click rate suggests the product appears but does not attract enough visits. Strong clicks with a low purchase rate suggests the listing or offer needs investigation after shoppers reach the detail page. Sort products by meaningful volume, then compare rates rather than counts alone. A bestselling ASIN will naturally have more impressions and purchases than a new product. Rates help reveal whether each product turns available search exposure into clicks, carts, and orders. Investigate low click rates through the main image, title, price, review rating, badges, and delivery promise. Investigate weak cart-add or purchase rates through product fit, variation selection, detail-page content, offer competitiveness, stock, and customer feedback. Confirm the affected queries in Search Query Performance. Search Catalog Performance starts with the product and asks how each ASIN performs through the search funnel. Search Query Performance starts with the shopper's query and asks how the brand performs for that specific search through the same broad stages. Use Catalog Performance to find which product has a funnel problem, then use Query Performance to identify the searches contributing to it. Together they connect ASIN-level outcomes with query-level visibility and conversion behaviour.
Amazon Search Catalog Performance shows how products perform across search impressions, clicks, cart adds, and purchases at ASIN level.