What is rest-of-search placement on Amazon?
Rest-of-search placement on Amazon means Sponsored Products ads shown in search results outside the top-of-search area on the first page. It can include other positions on the first page and subsequent search-results pages; it does not mean product detail pages. For Sponsored Products, rest of search is the search-results placement group outside the prominent top-of-search space. A desk organiser ad seen further down the results for wooden desk organiser can be counted here. The group can contain a range of search-result positions, so its name does not identify one fixed slot or page. These are still Sponsored ads, not organic rankings. Product detail page inventory is a separate placement group. Keep this distinction when comparing campaign reports, because search visitors and shoppers browsing a product page may behave differently. An eligible Sponsored Products ad can compete for rest-of-search auctions when its target matches and the campaign has budget. The base bid, dynamic bidding strategy, placement adjustment and auction conditions affect the effective bid. Amazon Ads provides placement bid controls for this group, but the control does not promise a particular slot. Rest of search may produce a different mix of clicks and conversions from top of search. Do not increase a placement adjustment just because impressions look low. Check whether the product is relevant, whether the campaign is budget-limited, and whether the clicks it already gets lead to profitable orders. Compare impressions, clicks, click-through rate, cost per click, spend, attributed sales, ACoS, and ROAS for rest of search against the other placement groups. Use enough clicks and sales to avoid reacting to a small sample. Performance can differ because of position, query mix, competition and shopper intent. If results are weak, review the underlying keywords or product targets and search term report as well as the placement breakdown. A placement adjustment affects a campaign's eligible auctions, so broad changes can raise costs across targets that do not all perform alike.
Rest-of-search placement covers Sponsored Products ads in search results outside the top-of-search area. Learn where it appears and how to assess it.